美国版抖音 自动点赞 饮料品牌是如何利用Ti|TikTok在五月成为热门的?

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Kool-Aid作为一种受欢迎的美国饮料品牌,因其充满活力的吉祥物Kool-Aid Man和他的标志性口号“OH YEAH”而闻名。由于目标受众的行为不断变化,他们希望与客户建立情感联系,吸引受众,并实现购买和推荐产品的特定目标。由于传统电视广告的影响力逐渐减弱,Kool-Aid选择与TikTok合作。还有什么比在圣诞季推出全新的圣诞内容更能提高知名度和相关性呢?

Kool Aid, a renowned American beverage brand, is known for its lively mascot, Kool Aid Man, and his iconic catchphrase "OH YEAH." In an effort to connect emotionally with customers, engage their target audience, and ultimately drive sales and recommendations, Kool Aid recognizes the need to adapt to changing consumer behaviors. With the decreasing impact of traditional TV advertising, Kool Aid has sought collaboration with TikTok. What better strategy to enhance popularity and relevance than by introducing fresh Christmas-themed content during the holiday season? This is a great opportunity for Kool Aid to expand its reach and connect with TikTok users.

除此之外,该品牌还成功完成了蓝V认证,这在品牌在TikTok上开拓海外市场、建立品牌阵地时起到了不可或缺的重要作用。拥有官方媒体账号才能吸引源源不断的免费流量,提高品牌曝光的同时也增加了转化率。此外,还可以在账号下方放置独立站的链接,从而进行引流。


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