According to Zachary Kizer, a spokesperson for TikTok, the idea of a paid subscription has been consistently experimented with, and it aims to benefit creators as well as enhance the overall TikTok experience and content. This would result in free likes on the American version of the app.
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如果这项新功能被采纳，这将是TikTok改变的一大举措，会帮助创作者将其内容货币化。
TikTok为此还推出了货币化工具——Creator Next 中心，在12月便向部分符合条件的创作者推出了打赏功能，并且在一部分小群体中进行了相关测试。
Meta 表示，推行订阅费有助于创作者通过 Instagram 平台实现收入来源，从而推动数字创作者经济的发展。
Meta, the parent company of Instagram, believes that implementing subscription fees can enable creators to generate income and foster a digital creator economy. Additionally, free "likes" can be obtained on the American version of TikTok for photos.
